AI school search
How international schools can show up in AI search
Parents now ask AI to recommend schools. Here's how your international school can get found and cited in ChatGPT, Gemini and Google's AI Overviews.
Read articleArticles and insights
Research, whitepapers and practical tips to help schools understand how families find, compare and choose international schools.
Featured research
What AI chats can tell us about the school search
Exclusive doris research looks at more than 2000 chats with its chatbot, doris AI, to share insights into what parents want from international schools, dealbreakers and dealmakers, where they get stuck, and what schools can do about it.
Free PDF. No form or email address required.
Explore the articles
Case studies, research and reports on how parents research international schools, and what schools can do to stand out among the crowd.
10 articles
Data insights
What 250,000 searches reveal about how parents choose schools in Singapore
Explore insights revealing how parents searched for schools in Singapore, what mattered to them the most, and the discrepancies between supply and demand.
Read article
School stories
How Rugby School Japan is using doris to win at AI-era school search
AI is driving enrolments for Rugby School Japan. Here's why the school is investing in doris to boost AI visibility and stay ahead of the curve.
Read article
School stories
How doris generated enrolments for Nexus International School (Singapore)
Nexus joined doris before it was proven because it was doing something different. Less than a year later, the enrolments are coming in.
Read article
AI school search
How doris cracked AI visibility
When parents ask ChatGPT or Gemini where to compare international schools, doris comes up first. Here's how we got there, and what it means for schools.
Read article
School stories
Helping The Grange Book More Tours with the Right Families
Here's how The Grange Institution in Singapore used doris to cut through the noise, connect with the right families and get more tours booked.
Read article
Parent behaviour
How parents are actually using doris
See how parents actually use doris to explore, compare, and shortlist international schools, with real data from the platform.
Read article
Parent behaviour
What parents can expect from doris in 2026 (and why this matters for schools)
Discover how doris is transforming school discovery for parents in 2026, offering a better, less stressful experience that benefits families and schools alike.
Read article
Data insights
5 things you didn’t know about how parents discover international schools
Discover five data-driven insights into how parents really research and compare international schools across Southeast Asia.
Read article
AI school search
How AI is Reshaping Discovery in International School Marketing
Find out how AI is transforming how families are finding and choosing international schools, and what your marketing team can do to stay ahead.
Read article