Parents are actively using doris

doris is used by tens of thousands of high-intent parents looking for international schools from all over the world - and the number is growing every month. 

Want to know more? Read the article below.

Unique monthly users

142,000+

Parents used doris to search for right-fit schools

27,000

School profiles viewed by interested parents

4100+

Shortlists created by high-intent families

2,100

Actions taken by parents ready to take the next steps

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Where our parents come from

Families use doris from all over the world. Many are searching from abroad ahead of a big move, while others are already in-country and looking at the best possible schools for their children. 

Want to know what the audience looks like for your market? Get in touch for a personalised overview. 

Frequently asked questions

How many parent users doris typically gets?

We normally get over 30,000 website views per month, and between 10,000 and 15,000 unique users. 

How many parent users do more than just visit the website, but actively use it to search for schools?

Many! As of January 2026, over 1,000 parents per day actively look at and compare profiles of schools that match their unique requirements.

Where does your traffic come from?

We get it: like schools know all too well, it's hard to get parents' attention. But doris does. 
Currently, 70% of our traffic come from paid ads on Meta and Google, and 30% from organic sources, like our school blog. And an increasing number of parents find us on ChatGPT and other AI engines. 

How do I know that this traffic is real?

We like to be fully transparent about where our traffic come from. That's why we have written an article that provides a detailed breakdown of our audience - feel free to see for yourself.

Plus, partner schools get access to data insights on the way parents search and engage with their school on the platform, including an overview of where they are from and the actions taken on their profile (like visiting their website or booking a school tour!)