THE PLATFORM

How doris works

Thousands of parents are looking for your school. They just don’t know it yet.

Get discovered by best-fit families

Every month, more than 30,000 parents use doris to make one of the most important decisions of their lives: choosing the right school for their children.

doris is a fully impartial discovery platform that takes the stress out of the search. It helps families identify and compare schools that genuinely fit their needs, giving them clarity at a moment that often feels overwhelming.

For schools, it means being discovered by families who are already well aligned with your values, curriculum and offering – parents who arrive informed, intentional and ready for a meaningful conversation.

 

How parents search on doris

Parent journey

Make your marketing work smarter, not harder 

  • Reach more parents

  • Cut your marketing spend

  • Get insights

30,000+ monthly users

With more and more parents using doris every month, it's the one of the simplest and most effective ways ways to put your school on the radar of families actively considering an international move. It gives you immediate visibility in front of a large, relevant audience that individual campaigns just can’t replicate.

5x more value than Google Ads

doris partners typically see five to seven times more value than they would through Google Ads, because every interaction comes from a parent already in decision-making mode. Your school isn’t being shown to bots or bored browsers, but to real families with real intent that want what your school has to offer.

One million data points

Until now, most schools have been working off hunches and hearsay about how parents actually choose a school. doris changes that. With more than a million real behavioural data points gathered in just a few months, you finally see how families think, compare and decide, rather than guessing at it.

Let us show you what doris can do for your school