Stand out with best-fit families

doris is a school discovery platform for parents that connects international schools with families who are actively looking for what you offer. Showcase what makes your school unique, connect with high-intent parents, and get real data on how they make decisions.

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The school search experience is changing

Parents are searching in new ways, with more turning to AI tools to discover options. Ads reach fewer families, and the landscape is more crowded than ever. It’s easy to spend thousands and still miss the right parents.

doris cuts through the noise. We put your school in front of families who are actively looking for what you offer early in the discovery journey. And instead of guessing where your budget goes, you get real visibility, intent signals and data on how families find you.

 

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BENEFITS

Why schools choose doris

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Reach best-fit families

Parents arrive on doris with clear needs and strong intent. You’re matched with those whose priorities genuinely align with what you offer, so your admissions team can focus on building trust and meaningful connections.

Stand out

Stand out from the crowd

Your profile lets your school shine, with space to highlight your approach, strengths and character, so parents get a clearer sense of what makes it special. An excellent way to make a great first impression.

Parent engagement

Engage parents across their journey

Families who use doris are more keen to take the next step after viewing your profile. They can visit your website, download a prospectus, take an online tour or submit an enquiry. And it’s all transparent and traceable.

Data insights

See what's working and why

The built-in insights and ROI calculator show exactly how your marketing performs, how parents search for your school, and how they compare you to your competitors, so you can invest where it counts.

“For the very reasonable cost of joining doris, schools quite simply cannot afford not to participate — it’s less than the value of one learner. In just six months, we have already exceeded one confirmed joiner. And, as we all know in the marketing world, brand awareness is key. The more families who engage with your school over time, the more recognised and trusted your brand becomes.”
Matt Hall, Director of Marketing and Admissions, Nexus (Singapore)
TESTIMONIALS

What parents say

"Navigating international schools felt overwhelming - until we found doris. It understood our family's needs and helped us cut through the noise to find a school that truly fit. It felt like having a local expert guiding us every step of the way. doris was the shortcut we didn’t know we needed."

Parent, France (Moving to Singapore) Claire S

“We went on the 'let's find an international school for our son' adventure last year and were lucky to have friends that gave us great advice. Without those connections, the process would've been much harder. That's why doris is such a great idea: it gives every family access to the kind of local insight that made all the difference for us”

Parent, Australia (moving to Thailand) Natalie C

“doris gave me the perfect starting point for my school search. I had no idea where to begin, but it quickly helped me build a shortlist of schools that matched my values.”

Parent, United Kingdom (moving TBD) Vicky A.