Discovery
Parents explore options
You make yourself known with ads, billboards and listings.
Reach parents actively comparing schools.
More than 700,000 parents have used doris to compare international schools and narrow down their options before contacting a school. We keep families exploring until they’ve built a shortlist that fits.
For your school, that means visibility at the exact moment a family decides who’s worth their time.
Trusted by 60+ partner schools
The consideration phase
Influence parents when they are most receptive
Between first discovery and first enquiry, families can spend 6–12 months researching and comparing schools before they view any. And you have no idea whether you’re even being considered.
doris gives you a way to influence families before they even get on your team’s radar.
Consideration
Parents build their shortlist
You have no visibility.
Enquiry
Parents reach out
The family gets in touch. You are in control.
Influence happens here
Partner impact
Partners can influence more parent decisions
3×
profile views
13×
shortlists
9×
influenced actions
Where parents look now
AI is where parents research schools. doris is where AI gets its information.
More than 700,000 parents have used doris to find and shortlist international schools. doris meets families where they search, including Google AI Overviews, ChatGPT and Claude.
Parents use it because it is unbiased and parent-friendly, making it easy to find and compare schools that match their needs, all in one place.
A richer partner profile gives both families and AI tools clearer, more useful information about what makes your school right for them.
AI school search
Partner perspectives
Generating enquiries and enrolments for our partners
Schools quite simply cannot afford not to participate. It is less than the value of one learner.
Around 2.5% of our applicants already come through AI search. We want to be the school AI points parents towards. That’s a big reason we’re investing in doris.
For a small school, even two or three families booking tours through doris is already a strong result. When they visit, we have the background we need to tailor the conversation.
Case studies
See how international schools use doris to reach best-fit families, understand parent behaviour and turn visibility into enrolments.
How doris generated enrolments for Nexus International School (Singapore)
Nexus joined doris before it was proven because it was doing something different. Less than a year later, the enrolments are coming in.
Read case study
How Rugby School Japan is using doris to win at AI-era school search
AI is driving enrolments for Rugby School Japan. Here’s why the school is investing in doris to boost AI visibility and stay ahead of the curve.
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Helping The Grange book more tours with the right families
The Grange used doris to cut through the noise, connect with best-fit families and get more school tours booked.
Read case study