How Parents Search for International Schools in Singapore

Singapore is one of the most competitive international school markets in Asia: dozens of schools, an enormous amount of choice for parents, and a landscape where standing out gets harder every year. And yet, for all the money and effort schools put into reaching families, very little is known about how parents really go about their search.

Most schools work from a mix of assumptions, anecdotal feedback and the occasional small-sample survey. The real picture has stayed more or less out of view.

We wanted to change that. Our new report draws on the behaviour of more than 250,000 users who searched for schools on doris between July 2025 and March 2026, including:

• Where parents are searching from
• Fee tolerance
• Most popular curricula, languages and age ranges
• Search behaviour

• What parents do after shortlisting

The report is free to download.